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Terrific Trims for New Falcon

Staff, Wednesday April 17, 2002.

Page 1 of 1

New luxury velour seat covers, contemporary trim patterns and a choice of interior colours show an attention to detail on new Barra Falcon that's sure to impress.

Grey will be banished and replaced by the 'Stone' family, with ?Warm Charcoal? the darker black. Two-tone trim is available with Warm Charcoal and Stone on Forte, or an all-Stone two-tone effect on other models. Warm Charcoal is available throughout for those customers wanting a classic monochromatic interior.

?Stone is a rich, warm and earthy non-grey with a hint of yellow and red undertones that works well in Australia," says Ford's Colour and Trim Design Manager, Sharon Gauci.

Warm Charcoal ? a hue that originated at Jaguar ? carries over from Series III.

The colour is strong enough to convey blends of sporting, luxury or family values depending on the trims with which it is matched.

"Careful choice of materials and textures has ensured the new Falcon will offer an impression of visual elegance, supported by strong tactile sensations," Gauci said.

Each model will have its own individual colour scheme, pattern and texture, while the top of the range Fairmont Ghia seats will come with standard leather and a broader, more imposing look and feel.

All trim materials ? vinyl, cloth and leather ? will be sourced within Australia.

Forte, Futura and Fairmont seats will have bolsters for backrest and cushion, with the seat centre sections divided horizontally by deep seam lines.

The three-panel backrest and three-panel cushion design will be identical across the three non-leather trimmed models, with the material varying according to model.

Each model will be offered with a choice of two interior colour schemes, the seat fabric reflecting the colour theme of the dashboard and door trims.

Seat trims will be finished with a soft velour fabric, with a sensational nap and sheen. The bolsters carry a plain colour, while the centre sections are patterned.

In Forte models, the centre panels will have a dark, boxed geometric pattern that contrasts with the stone or black background.

?This trim has a luxury feel to it. The fabrics have a pile with some nap and sheen that mirrors the glossy cosmetic and fashion trends,? Gauci says.

?The Forte trim is strong, sporty and business-like.?

Futura will boast a slightly softer velour-like trim with greater napping effect thanks to a different fabric construction.

?There?s an almost transparent, three-dimensional overlapping pattern to the insert facing panels,? Gauci says.

The impression will create visual depth, conveying the experience of the plusher feel with a more affluent look.

In Fairmont, the seat trim will have greater texture, along with a subtler boxed pattern for the seat cushion and backrest inserts.

Larger bolsters with a softer feel, in line with the more luxurious Fairmont?s positioning, will be offered.

Fairmont Ghia will have an all-leather seat as standard in Warm Charcoal or Stone or, as a no-cost option, there will be a cloth insert style bound by leather bolsters.

The cloth insert, in Warm Charcoal, Stone or black to match the bolsters and interior, is a flat woven fabric with a sporty European feel, shot through with a bright silver highlight thread.

The leather covers are simple and elegant with double needle stitching to enhance the high-grade luxury feel. The feel and texture of the leather is a significant step forward to improving the luxury look and feel.

This styling characteristic will mirror today's popular detail finishes on high fashion leather goods such as handbags and hand-made shoes and boots.

The Ghia seats will have a more contoured bolster with a larger shape cushion. The Ghia?s headrest is also individually styled to differentiate from the other models.

All seat fabrics used on Barra family cars have undergone a lint retention test to ensure they don?t attract and hold fluff and other debris that adversely affect the appearance of the interior.

The seat fabric is prepared in-house at the Ford assembly plant on newly installed, state-of-the-art computer controlled cutting machines.

The laser cut fabric is then sent next door to the Air International seat factory on the Broadmeadows site, where the seat is assembled on an in-line vehicle sequence delivery plant to ensure a smooth integration with Ford Australia's assembly line.

For further information contact:
Ford Australia Communications
Phone: 03-9359 8491

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