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Front Page
School Children Help Launch "Ford Alive"
Staff, Friday May 18, 2001.
Page 1 of 1
"Since announcing the program two months ago, we've had a fantastic response. There have been over 200 enquiries, and we currently have bookings for 1500 students," Mr Polites said.
Mr Polites said the program was developed by Ford Australia, with the assistance of the Bracks Government's Office of Manufacturing.
"The Government's two-year commitment to 'Ford Alive' will help us give Victorian students an insight into the workings of a leading automotive manufacturer. It will also allow older students to see the numerous career opportunities that exist within the industry."
"Promoting Ford, and the automotive industry, to youth is important for the future, and not merely from a marketing perspective. The students of today are not only the car owners of tomorrow but also the car designers, engineers, and marketers. We hope to encourage many talented young people to consider careers in the automotive industry in numerous fields.
Mr Hulls congratulated Ford Australia on its important and innovative investment in the future of the automotive industry. He believes it will also turn out to be an important investment in the future of many young Victorians.
"Thanks to the 'Ford Alive program', thousands of primary and secondary students will see for themselves just how much technology, skill and knowledge goes into making the family car," Mr Hulls said.
"Ford Alive is a unique program within the industry, allowing schools to link their curriculum to the educational tours. Furthermore we believe Ford is the only Australian car manufacturer to allow children under 10 to visit its plants," adds Mr Polites.
Several of the Mill Park Heights Primary School students in attendance are children of Ford employees, and will have the opportunity to show classmates where their parents work. After touring the plant, they will participate in an educational session, which will include an assembly simulation option using Lego.
"Ford Alive reinforces Ford's commitment to the community by providing a high quality educational experience at a minimal cost," Mr Polites said.
Ford Alive is aimed at both primary and secondary students and will provide students with an educational tour that can be linked to the school curriculum. The program can be tailored to suit the particular educational focus of individual schools including the distribution of pre and post-visit material. It is anticipated that in its first full year, "Ford Alive" will host around 150 tours of Ford's Broadmeadows and Geelong manufacturing plants and Discovery Centre for 7500 students.
For further information contact:
Ford Australia Communications
Phone: 03 9359 8491
