CATEGORIES
- Ask ColCam
- Commercials
- Full Ford
- Going Ford
- Industry News
- My Wheels
- Racing
- Events
- Test Drive
- Ford Dealer List
SPECIAL
Ford Territory
SPECIAL
Ford Territory
2007 TERRITORY
$36,888
2007 RANGER
$39,088
2007 TERRITORY
$35,888
2008 FOCUS
$23,888
2007 FOCUS
$28,888
2008 FALCON
$29,888
$36,888
2007 RANGER
$39,088
2007 TERRITORY
$35,888
2008 FOCUS
$23,888
2007 FOCUS
$28,888
2008 FALCON
$29,888
Front Page
R7 Reveals the Future
Staff, Thursday February 28, 2002.
Page 1 of 1
"R7 is the first vehicle to give an indication of future automotive design direction in this country," says Ford Australia President, Geoff Polites.
"It is different to anything we have traditionally seen in the marketplace. It's an exciting concept that was developed by Ford Australia's design team as an answer to what our consumers are looking for."
R7 crosses the current boundaries and definitions between traditional cars and sports utility vehicles. It builds upon the design story begun with the R5 at the Sydney International Motorshow in 2000 and continued at last year's Melbourne Motorshow.
"R7 is a natural progression from that vehicle," says Mr Polites. "The good looks and range of applications possible with the R5 really captured the imagination of the public. R7 adds to the expectations of what is possible from a true life-style vehicle.
"The needs of Australian consumers are constantly changing ? we want different things from our lives ? and we also want new and different things from the vehicles we drive.
"As a concept, R7 provides the potential answers for those who are looking for something more from their vehicle. It's not the final answer but it's an indication of where the final answer will come out."
Ford Australia Chief Designer, Simon Butterworth believes the R7 is a vehicle that reflects modern Australia.
"R7 is lifestyle oriented for maximum flexibility. The excellent interior accommodation, which is hinted at with this concept, is matched only by the superior driving dynamics depicted by the car's assertive appearance," said Mr Butterworth.
"This is a vehicle with an aggressive stance. Its very presence literally screams authority, agility and confidence with everything about it ? from its massive 20" wheels and tyres to its blood orange colour ? demanding attention.
"We look forward to gauging the level of excitement it generates from potential future customers at the Melbourne Motor Show."
R7 will be on display at the Melbourne International Motorshow from Thursday February 28 through to Sunday March 10 2002.
For further information contact:
Ford Australia Communications
Phone: 03-9359 8491
