Staff, Wednesday June 4, 2003.
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The Tradesman heads the special edition Falcon Ute line-up with a brand that represents unmatched value for the tradesman.
Based on the Falcon XL Chassis Cab, the Tradesman comes complete with 16-inch, one-tonne rated alloy wheels, unique Tradesman decals and the choice of a factory fitted aluminum tray or a $1,000 incentive for a custom tray fitment.
The Tradesman pack represents more than $2,300 of added extras for a $500 premium over recommended retail price.
The Falcon SE represents the ideal Ute for the recreational owner ? capable of handling anything a tradesman wants to dish out in the course of his working week, but offering all the creature comforts for a relaxing weekend escape.
The Falcon SE Ute is based on an XL Styleside Box and includes 16-inch one-tonne rated alloy wheels, air-conditioning, a chrome exhaust tip and unique SE decals, representing more than $3,400 of added extras for a $500 premium over recommended retail price.
Topping out the special edition Falcon Utes is the Marlin. Representing more than $2,900 of added extras for a $500 premium over recommended retail price, the Marlin is based on the Falcon XLS Styleside Box and features a polished aluminium sports bar, sports bar compatible tonneau cover, air-conditioning and unique Marlin decals.
"The stylish range of BA Falcon Utes have continued to prove incredibly popular with buyers with a mix of powerful engines, creature comforts and fantastic reliability," said Ford Australia 4WD and Light Commercial Marketing Manager Graeme Woodlands.
"Combined with this range of special edition packages, the Falcon Ute continues to represent outstanding value for money," he said.
The Falcon Ute has been a consistent best seller for Ford, dominating its sales segment with a combination of value for money, subercab design, genuine one-tonne payload, durability, choice of transmissions and effortless power.
Total sales of Falcon Utes in 2001 were 16,955 units, climbing to a record 17,883 in 2002.
Ford is on track for another record year in 2003, with 7702 Falcon Utes sold by the end of May.
For further information, please contact:
Ford Australia Communications
Phone: 03-9359 8491
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