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Ford and its Dealers Offer the Convenience of Used Car Sales on the Internet

Staff, Tuesday February 27, 2001.

Page 1 of 1

Ford Motor Company and South East Queensland Ford dealers have launched a new approach to used car sales, establishing an official Ford Pre-Owned Showroom on the internet.
The internet site, www.fordpreowned.com.au, offers customers a convenient way to choose from a limited range of Ford company-owned vehicles that meet strict quality guidelines.
Ford E-Business Manager, David Katic, said the site was a first for the Australian motor industry.
"Ford Pre-Owned allows you to do the initial shopping around in the comfort of your own home. But you still have the option of test-driving the vehicle you select at a nominated Ford dealer," he said.
"All the vehicles in the program are factory-endorsed with Ford warranty and recommended driveaway pricing," he said.
How it works
The on-line purchase process is simple.
The prospective buyer logs on to the site, searches for and selects a vehicle, then nominates a Ford dealer for a test drive and places a "hold" on the vehicle by providing a refundable $250 credit card security.
The opening page of the website features a number of models and price ranges.
Customers can specify the model they are looking for and/or their price range.
The site then calls up a list of vehicles that fit the criteria and features information such as colour, recommended driveaway price and mileage.
Once a customer has selected a specific car, the next page features images of the vehicle, its build date, transmission, the amount of factory warranty remaining and any equipment highlights. There is also a calculator for working out finance repayments.
All cars carry the balance of Ford’s three-year, 100,000km warranty and buyers are given a three-day money back guarantee on the purchase.
Successful Test Program
Dealership staff have been trained in the implementation of the new scheme, with a test project launched on the Ford.com.au website in December last year.
Testing of the website is now complete and the program is now ready to trial in South East Queensland.
Mr Katic said the process was designed to test customer willingness to buy over the web by providing a system that offered more convenience.
"At the moment, the initial feedback on internet car sales has been that people still want to see and touch the car. By offering the dealership test drive process in conjunction with an on-line showroom we believe we are giving customers the best of both worlds," he said.

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