Staff, Wednesday April 17, 2002.
Page 1 of 1
The debut of the all-new Barra Falcon is approaching, fast.Barra marks a thorough revision of the Falcon with a huge range of improvements inside and out, and under the bonnet. Buyers and drivers will enjoy the benefits of these upgrades.
Interest in the new car has been intense, with the media and enthusiasts trying constantly to uncover the secrets of the new car. Some of the changes will be industry leading, some will bring new technology to the Australian market and others will mark the debut of the technology in this type of car.
But now, in an Australian first, Ford is taking the highly unusual step of offering Ford enthusiasts an exclusive sneak preview of the Barra program.
By registering with a password protected Ford website, fans and prospective customers will be able to access the facts directly from the people building the new car.
This information is part of an ambitious pre-launch strategy that aims to create a storm of public interest in Barra well ahead of its launch.
To be the first to see how the Barra Falcon will shape up, all interested people need to do is log on to www.ford.com.au click on the 'New Falcon is coming' link and follow the prompts.
For further information contact:
Ford Australia Communications
Phone: 03-9359 8491
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