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Front Page » Going Ford » FPV

FPV Evolution Continues in New TVC

Staff, Friday July 4, 2008.

Page 1 of 1

Ford Performance Vehicles (FPV) turns to the power of technology in its new television commercial to be launched this weekend.

The commercial is the epitome of the ultimate driving environment, one that is stark and graphic, but also represents freedom and escape from the everyday.

Such an environment with no roads and plenty of wide open space enabled clean graphic imagery and angles that would be difficult to achieve elsewhere.

"To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time," said FPV General Manager, Rod Barrett.

FPV employed the use of Computer-Generated Imagery (CGI) to create the sparse landscape featured in the powerful commercial, with all vehicles developed in CGI from CAD data.

"We rarely use television to advertise our brand and to be able to use this technology in the way we have is extremely advantageous," said Barrett.

"The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial."

The TVC, produced by advertising agency Magnum Opus and CGI specialists Airbag Productions, will premiere on pay television this Sunday 6th July on Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with airplay during the Seven Network’s coverage of the V8 Supercar Series.<

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