fords.com.au logo
Online Magazine

CATEGORIES

advertisement
SPECIAL
Ford Territory Ford Territory
SPECIAL
Ford Territory Ford Territory
2007 TERRITORY

image $35,888
2008 FOCUS

image $23,888
2007 FOCUS

image $28,888
2008 FPV

image $55,888
2008 MONDEO

image $30,888
2008 FALCON

image $29,888
Front Page » Going Ford » FPV

FPV Evolution Continues in New TVC

Staff, Friday July 4, 2008.

Page 1 of 1

Ford Performance Vehicles (FPV) turns to the power of technology in its new television commercial to be launched this weekend.

FPV Evolution Continues in New TVC

The commercial is the epitome of the ultimate driving environment, one that is stark and graphic, but also represents freedom and escape from the everyday.

Such an environment with no roads and plenty of wide open space enabled clean graphic imagery and angles that would be difficult to achieve elsewhere.

"To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time," said FPV General Manager, Rod Barrett.

FPV employed the use of Computer-Generated Imagery (CGI) to create the sparse landscape featured in the powerful commercial, with all vehicles developed in CGI from CAD data.

FPV Evolution Continues in New TVC

"We rarely use television to advertise our brand and to be able to use this technology in the way we have is extremely advantageous," said Barrett.

"The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial."

The TVC, produced by advertising agency Magnum Opus and CGI specialists Airbag Productions, will premiere on pay television this Sunday 6th July on Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with airplay during the Seven Network’s coverage of the V8 Supercar Series.<

Subscribe to Fords News feed.

Previous Article: Ford Takes a More Targeted Approach to Motorsport Sponsorship
Next Article: ED XR6 Capable of smoking SS's

INSTANT SEARCH



LATEST ARTICLES


RECENTLY

Ford Triumphs at Global Green Challenge
Ford Teams Meeting the Green Challenge
Ford Teams Get Ready for the Challenge
Ford Fiesta ECOnetic - Australias most fuel efficient car
Ford Sponsored Solar Car Arrives Down Under
Fords Global CEO Reveals New Ford FIGO
New Ford Figo Launched In India
Ford Introduces Value-Packed G6 Limited Edition
Ford Australia Invests $230 Million in New Fuel-Efficient Engines for Locally Produced Vehicles
Blue Oval Fans Rev Up for FPV All Ford Day


ASK COLCAM

Need an answer to a technical question?

RSS - Ask Colcam


© Copyright 2000–2010 Fords.com.au
http://www.fords.com.au is not owned by, nor affiliated with, Ford Motor Company of Australia Limited.
All FORD standards, logos and products presented in whole or in part are the property of, and copyright by, Ford Motor Company of Australia Limited.

AutoLink Media sites: