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SPECIAL
Ford Territory
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Ford Territory
2007 FOCUS
$25,888
2007 RANGER
$39,088
2007 FOCUS
$28,888
2008 FALCON
$29,888
2008 FPV
$55,888
2008 MONDEO
$34,888
$25,888
2007 RANGER
$39,088
2007 FOCUS
$28,888
2008 FALCON
$29,888
2008 FPV
$55,888
2008 MONDEO
$34,888
Front Page
BA Falcon Offers a Glimpse of the Future
Staff, Monday July 15, 2002.
Page 1 of 1
?BA Falcon ? short for Barra, the project name for the car ? signals the start of an exciting new era,? said Ford Australia President Geoff Polites.
?This is a car that will lift the bar for local manufacturing on all levels ? design, innovation, safety and production.
?We have listened to the feedback from many enthusiastic Ford customers and their requirements for the great Australian car and are very confident that BA Falcon will deliver on all fronts.
Ford Australia Design Director Simon Butterworth said the BA Falcon boasted a design that was both elegant and powerful.
"A major contributor to that look is the proportion of the vehicle ? or the relationship of wheels to body, the height from the ground and front and rear overhangs.
?A minor increase in the wheelbase and track has assisted us in achieving excellent stance and visual road presence.
?In addition, the clean contemporary surface language combined with simple, geometric line work and great attention to detail, gives the car a solid, premium look of refined power.?
Butterworth said the BA Falcon embodied a strong Ford DNA identity, instantly connecting the car with other Ford products from around the world.
?There is an exciting new colour range to complement the car and a host of small functional elements designed to further delight the customer.
?One example is the absence of exterior balance weights on the new wheel designs ? a design trait not seen on some expensive European cars. This gives a very clean look and makes the wheel appear larger in diameter, adding to the overall proportion of the car.?
Butterworth said he was particularly fond of the modern quad headlight design and grille treatment.
?It gives the vehicle tremendous visual road presence, and hints at its dynamic capabilities. The very clean, uncluttered look of the rear is designed to provide the car with a sense of quality and real authority.?
Butterworth said the BA Falcon offered Australian customers everything they would want from a new design.
?Its clean, elegant look, great proportions, and attention to detail identify it as a product of genuine quality.?
For further images please contact:
Andrew Ellis
Ph 03 9359 8496
Mobile 0412 254 382
For further information contact:
Ford Australia Communications
Phone: 03-9359 8491
