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2006 Australian International Motor Show New Ford Ranger Unveiled at Australian International Motor Show

Staff, Thursday October 26, 2006.

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Ford Australia has unveiled the vehicle that will replace Courier and spearhead its light commercial vehicle line-up in 2007 – the all-new Ford Ranger.

2006 Australian International Motor Show: New Ford Ranger Unveiled at Australian International Motor Show

“Setting new standards in the light commercial sector, the all-new Ford Ranger is a no-compromise, powerful vehicle offering the style, comfort and refinement of a passenger car,” said Ford Australia President Tom Gorman.

“The new Ranger is more powerful compared with Courier, offers improved functionality and increased towing ability and maintains a one-tonne plus payload across the range.”

“Ford engineers have built on the company’s vast experience in trucks to deliver the ultimate one-tonne vehicle with the performance and power to get the job done.”

“At the same time, we recognised that Ranger had to be versatile enough to adapt to the changing needs of the light commercial owner in the 21st century. It needs to be a combination of reliable work mate, family vehicle, lifestyle statement and an adventure vehicle.”

“We engineered Ranger to deliver on all these expectations. It’s the Can Do truck – a truck that means business.”

Mr Gorman said the new Ranger light commercial range replaces the Courier line-up; with the name change to Ranger coming after numerous hours of exhaustive customer research.

“It was a tough decision to change a name that has been part of the Ford Australia family since 1978, but the research was overwhelming.”

“The light commercial vehicle sector has changed dramatically in recent years, with customers wanting more from their truck than just a reliable work vehicle.”

“Today’s light truck owner wants the best of both worlds. A dependable, genuine truck for the industrious worker and a great family vehicle with the quality, safety, comfort and modern conveniences they demand. Ranger researched well as a brand name that exemplified all these attributes.”

“The Ranger brand is used by Ford around the world and, with an all-new vehicle for 2007, we saw this as the ideal time to introduce a new light truck with a bold new name for the Australian light commercial market,” Mr Gorman said.

2006 Australian International Motor Show: New Ford Ranger Unveiled at Australian International Motor Show

New Ranger features a more aggressive and bolder look, a modern car-like interior, two new common-rail turbo-diesel engines featuring direct injection, improved ride and handling and significantly higher towing capacity.

“We developed Ranger to be rugged and tough for the most challenging truck applications,” Mr Gorman said.

“We listened to the market and focused our improvements on Ranger’s classic rugged exterior, its refined and comfortable interior, exceptional diesel performance, great driving feel and fantastic ability both on and off-road.”

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